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Pricing Psychology and Selling your Home
Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...
Continue ReadingWomen’s History Month: Celebrating Women Who Shaped the Real Estate Industry
Women’s History Month: Celebrating Women Who Shaped the Real Estate Industry Every March, Women's History Month gives us an opportunity to recognize the women whose leadership, determination, and vision have shaped industries and opened doors for future generations. In real estate, several remarkable women have broken barriers, built influential businesses, and helped ...
Continue ReadingHow to Make your Home “Picture Perfect” for Viewings
Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...
Continue ReadingClosing Out Black History Month: Honoring Legacy, Building Generational Wealth
As Black History Month comes to a close, I find myself reflecting not only on the leaders we’ve learned about, but on the quiet strength of families whose stories may never make headlines — yet shape history all the same. Black history is not just about the past. It is about ...
Continue ReadingWhat’s the “Emotional” Return on Investment of a New Home?
Chances are, you’ve heard the expression, “Your home is your biggest investment.” For most homeowners, that’s true. So, when you’re shopping for a new home, it’s important to consider the financial opportunity of any purchase. Ideally, you want a home that is likely to increase in value over time. In other ...
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